Do I really need a blog on my business website?

The easiest and fastest way for potential customers to find you is via your website. But what a lot of business owners don’t realise is that the online interaction doesn’t stop there.

To make sure your website is working hard for your business, you need to fill it with useful content, often.

There are so many ways a blog on your business website will help you thrive on a professional level. Here are just a few of them;

Purchase Behaviour

When people want to research a product or a company, they turn to the internet. If you have a static website that only lists basic contact details, it won’t be much help to them during this research phase. A robust and informative blog however, will guide the potential customer as they transition from researching into buying.

Improved SEO

How do you grab these customers while they are researching? You need to be coming up in their online searches of course. Search engine optimised websites are essential these days, and getting it right is critical. A major contributor to improving SEO is to upload quality content, regularly. The more pages you create and fill with helpful information, the better Google and other search engines will rank your business.

Improve Website Traffic

Google ranks each page individually, instead of each website as a whole. So the more pages you have on your site = the more chance they will come up in a search. Especially if those pages are filled with relevant information such as discussing trending topics, answering commonly asked questions or anything that is helpful to the reader.

Additionally, blog posts give you something new that you can share on social media or through your newsletters. Readers often pick up these posts and share them as well, thereby encouraging new people to visit your site that you may not have reached otherwise.

Cement your Position as an Expert

The fact that you have an opinion and are voicing it through your informative blog will place you firmly as an authoritative figure in your field. Almost anyone can put a website up but not everyone can write interesting and informative copy. It is this that will set you apart and lead people to trust you.

A blog on your business website is a far more powerful marketing tool than it gets credit for. Whether you choose to write the posts yourself or outsource it, blogging is a cost-effective way to attract new customers to your website while positioning yourself as an industry leader.

Heidi van Dort